Many of our clients and business colleagues have asked us what we mean by PR 2.0. They have also asked us, repeatedly, how to reach their target market.
What we do know is the nature and value proposition of PR has changed quite dramatically in the last five years, with the advent of social media.
It is almost inconceivable that Twitter, Facebook and LinkedIn are relatively new phenomena. They seem to have been around for decades. But they are new, in relative terms, and they are the way that existing and potential customers can be reached with rifle precision.
They are without any doubt the new methods to reach target markets, supported by the traditional PR process.
Traditional PR depended, simply, on a single, big release, placed in a target medium. You reached enough of the people you wanted to reach to impact your business.
Typically, this target medium was of the print variety. There was sufficient hit rate for companies to build awareness with one, hugely expensive release, offered exclusively to the target publication. And “exclusive” was the key word. If the publication viewed itself as just one cog in a machine, the article was downgraded.
Today, PR excellence is about hundreds of small things done well.
In the long journey we are undertaking through this new blog, we will examine these “hundreds of things”, and try and provide guidance in a lengthy learning experience. We look forward to your company as we evolve not just to the world of PR 2.0, but PR 3.0.
And we encourage you to contribute – Frank Heydenrych
Image: http://www.invisiblepr.com/pr-event-public-relations-2-0-the-new-tools-of-the-trade/
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