Social media not about technology

http://www.twistimage.com/blog/archives/removing-technology/

Removing Technology

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them.

This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end of the day, you can unplug all of the computers, you can kill your mobile access and you can shut down your server bays and you'll still be left with a few key kernels of what it takes to make a difference in your marketplace.